Description
What you will learn
- The considerations for setting initial prices
- The different types of price change and when they can be used
- How to calculate profitable promotions
- How to interpret performance to determine clearance markdown criteria
Modules in more detail
- Initial price setting – how to begin the price management process by setting initial price
- Price changes – the different types of price change and when to use them
- Promotions – how to plan and cost promotions and determine their impact on profit
- Clearance markdown – when, how and why to apply a permanent markdown