Understanding Retail: The Product Lifecycle

$300.00 excl GST

or 4 payments of $75.00 with Wizit learn more


This series of ten video-based online modules is packed with information on the tools, techniques and processes that retailers use to help them interpret and deliver their strategies and present their offer. The modules give an overview of merchandise planning, sourcing, buying, range & assortment planning, WSSI, allocation, distribution and trading. Gain insight into buying roles and responsibilities, merchandising, planning and commercial departments and how success is defined and measured in commercial terms.


  • 5% discount if you buy 3+ courses
  • 10% discount if you buy 5+ courses
  • Contact us for large group quotes

What you will learn

  • The current trends and complexities affecting retailers today
  • The retail cycle and the roles and responsibilities within a retail business
  • The high-level tools, techniques and processes within the retail cycle that bring products to market
  • The key concepts, calculations and drivers used within typical retail organisations

Modules in more detail

  1. The retail landscape – a look at the current retail landscape and the key trends, challenges and opportunities facing today’s retailers
  2. The retail cycle – the high-level steps used within retail businesses
  3. Retail structures – typical functions, job roles and retail hierarchies
  4. Financial planning – an introduction to the key elements of a financial strategy and merchandise plan
  5. Customer, markets & competition – understand and analyse these critical influences
  6. Product & range planning – the process associated with developing a product assortment or range
  7. Supply base & sourcing – how to select and manage suppliers and product sourcing options
  8. Supply chain & logistics – how intake is managed and its journey through a warehouse or distribution centre
  9. Allocation & launch – sending stock to selling channels and ensuring a strong product launch
  10. Trading – how to analyse and understand performance to make decisions that maximise trading outcomes