Understanding Retail: The Product Lifecycle

$395.00 excl GST


This course aims to give those new to the retail industry valuable insights and an awareness of the critical decisions, tasks and activities undertaken by retail commercial teams. This course brings to life the retail product lifecycle and explains how retailers think, adapt and deliver results.


Course Objectives

By the end of this course you will be able to:

  • Display awareness of the retail industry and appreciate current trends and complexities affecting retailers today
  • Identify the retail cycle and roles within the business
  • Describe high level retail cycle activities
  • State key calculations and drivers used within organisations

Course Modules

  1. The retail landscape
  2. The retail cycle
  3. Retail structures
  4. Financial planning
  5. Customer, markets & competition
  6. Product and range planning
  7. Supply base and sourcing
  8. Supply chain and logistics
  9. Allocation and launch
  10. Trading